“Ahmad is one of those rare consultants that truly wants to understand our business and always shows us a great deal of empathy in the process. He continuously challenges us to ensure we remain brutally focused on our mission.”

— Belinda Parmar, OBE and CEO of The Empathy Company

Listens very well. Doesn’t make stuff up. Wants to make you/team successful first and foremost. Cares passionately about your agenda. Most approachable person I know. Expert at responding in a way that makes you feel that he is genuinely interested in you. Consistently honours trust. No back channel. Values people over things. Because of above is able to get to the real heart of the issue AND get the team to self solve (with guidance). Team believe he is there for them. Networks very well. Good “glue” person

- Group CTO of a large Investment bank